Brand Overview

Hand & Stone Massage and Facial Spa

Since 2004, Hand & Stone Massage and Facial Spa has been delivering affordable luxury experiences that include relaxing and rejuvenating massages, skincare facials, spa services, and more. They believe that self-care services shouldn’t be viewed as only a luxury for a few and are on a mission to make them accessible to all. They offer a wide variety of deluxe services at prices that are on average 30% lower than traditional day spas.

Hand & Stone began franchising in 2006 and has since expanded to over 550 locations throughout the United States and Canada. They have brought premium-quality services to the mass market and helped fuel the explosive growth of an entire industry. Consumers are becoming more aware of the importance of health and wellness regimens and they are capitalizing on this increasing interest. Their spa franchise is currently looking for driven individuals to help them bring their deluxe experiences into new markets across the country and beyond.

Hand and Stone Massage Spa is a franchise opportunity which begins with the basic concept of providing affordably priced, conveniently located, top quality therapeutic massage services. Hand and Stone is focused on creating and maintaining customer satisfaction. We strive to make customers feel welcomed, pampered and appreciated. This, along with our membership based program, keeps them coming back again and again generating multiple recurring streams for the business owner.

We offer a unique approach to proven industry offering the widest range of services and best consumer experience offered by a membership-based massage franchise. This is a largely fragmented industry with only one other national player. We are at a significantly lower price point from a day spa. We are changing the delivery system from an all-day experience at a high-end spa to “affordable & convenient” while still in an upscale environment. We provide the spa experience which an independent who goes to someone’s home can’t offer so there’s no direct competition there either. We are easier to schedule than both of these as well. Our largest national competitor offers a far too sterile experience going so far as intentionally branding themselves as a clinic. They offer only one massage option. We offer a relaxing spa like setting and a menu of services allowing more choice for the consumer and the opportunity to up-sell for the owner. Our performance based compensation program, flexible scheduling and variety of services allows us to effectively recruit employees even in markets where our competition is established.

We are surprisingly recession resistant. An increasing number of Americans view massage as necessary therapy, not a luxury item (can back up with articles from CNN and Newsday). Also, Hand and Stone capitalizes on consumer trends which have done well in down economic times dating back to the Great Depression: Tap basic human needs relevant to the times (we provide comfort & human touch); Enable People to Demonstrate Power through Luxuries (we are an affordable luxury at $39.99 introductory price point); Leverage the Quest for Good Old Entertainment (we provide a distraction from daily worries); Capitalize on Down-Trading (someone who was spending hundreds at high end day spa now finds Hand & Stone a less expensive alternative).

This is a retail opportunity without the headaches of retail. The business generates recurring revenue with our membership based model, there are multiple revenue streams, there are multiple opportunities to up-sell to increase average ticket, and there is very little inventory.

Significant revenue is generated from members’ automatic Electronic Funds Transfer (EFTs). We are an easy use tenant (no noise, no food, etc) and we attract the desired clientele for the center so property developers love us! There is no food, no spoilage, no employee theft/slippage, little inventory, little cash.

Multiple Revenue Streams: Only franchise in industry offering membership based Massage AND Facials nationwide, recurring membership fees (like a gym but not a gym); non-member massages (with higher pricing); walk in business; gift card sales; retail sales..

Outbound retail. Security of 4 walls but not limited by 4 walls. The business benefits from but is not limited by real estate. An owner can improve & grow the business with community networking to supplement the traffic drawn into the store from marketing efforts and the location.

To buy a franchise with Hand & Stone Massage and Facial Spa you’ll need a minimum net worth of $183,175. Creative Colors International a franchise fee of $23,500. They also offer a discount for veterans.